Portfolio

UX/UI/Product Design ✨

Below I showcase some samples of my design assignments. These are projects across multiple sectors including social media, telecommunications, sustainability, government, banking, and insurance. My role has ranged from creating comprehensive design solutions from the ground up to developing targeted features that address specific business objectives.Each project presents unique design challenges that require innovative solutions and cross functional collaboration with domain experts. I'd welcome the opportunity to discuss how my expertise and experience in user-centered design can help drive your business growth and enhance your digital presence 🚀

• Projects
• About me

• Process and skills ✨

Gofrendly

Re-design of the popular social media app exclusively for women.

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Nobina

Redesign of a traffic management system

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Skatteverket

SAAS tools for Skatteverkets caseworkers

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Tele2

App & Desktop E-commerce within telecom, broadband and accessories.

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Sparks

A new meaningful way of meeting people online

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Mediya Carus

Redesign of a Swiss physiotherapy website.

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Frame

Designing a task management system that makes buildings more sustainable.

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Skandia

Design of an insurance online shop

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About me

Gean Carlos Salazar

Hello my name is Gean! 👋 I'm a UX/UI/Product Designer from Sweden 🇸🇪, with 7 years of experience.I'm a creative that specialize in optimizing user journeys and crafting meaningful digital experiences, turning complex challenges into elegant solutions ✨ My approach combines user research with market insights, helping businesses uncover opportunities and transform their digital presence. From building startup products from scratch to enhancing enterprise product features, I enjoy the process of crafting intuitive experiences that resonate with users and achieve business objectives 💡 Read more about my process and skills!When I'm not immersed in design, you'll find me exploring new recipes in the kitchen, creating music, spending time with loved ones, and staying active with sports 🏋️

Youtube

Vibe code your way to your first saas product! In this video I do a product walkthrough of Lovable.dev
(in Swedish)

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Gofrendly

Social Media App re-design

IOS & Android

CHALLENGE

At Gofrendly, the women-focused social networking app, Gean led the transformation of both product features and brand experience. His work spanned from app design to creating cohesive marketing materials, merchandise, and web presence. But the cornerstone of his contribution was spearheading the complete app rebrand, where he redesigned the user interface for both IOS and Android platforms, ensuring a consistent and engaging brand experience across all touchpoints.

APPROACH

While this assignment primarily focused on UI implementation, Gean's approach balanced visual design with strategic UX improvements, requiring a comprehensive redesign of all user flows.Working closely with front end developers, Gean ensured the new interface not only looked polished but also enhanced user experience where needed. The most intensive UX research was dedicated to developing the premium tier experience, as the company sought to introduce new subscription offerings. This strategic focus on the premium features aimed to create additional value for users while opening new revenue streams.

RESULT

The new design balances a fresh, vibrant aesthetic while ensuring the app remained welcoming and playful for all users. A key focus was redesigning the premium section, strategically enhancing its appeal to drive conversions and strengthen long-term engagement with subscribers.

Tele2

Customer self service experience

Responsive Web & App

CHALLENGE

Following Tele2's landmark acquisition of Comhem in Sweden's telecom sector, the organization faced the complex challenge of integrating two distinct service portfolios and brands. Gean was assigned to lead some key product integrations through design. He was tasked to ensured a seamless transition that aligned with Tele2's new brand identity. The merger not only required harmonizing existing services but also created opportunities to innovate and expand Tele2's customer offerings.

APPROACH

Gean spearheaded the merging of the UX from the different brands into one seamless experience, aiming for a cohesive experience that mirrors Tele2's new vision and business objectives. Employing a comprehensive design approach, Gean navigated every step of the design process, utilizing a full array of tools to create, test, and deliver the new design. Meeting these targets proved challenging in Tele2's fast-paced environment, coupled with the adjustment period needed for teams from different organizations to synchronize. Gean proved to be a designer capable of taking a leadership role to ensure the seamless design, production, and shipment of new products in collaboration with various stakeholders.

RESULT

Gean managed to meet and exceed targets by producing design that got applied into the different parts of the organization. Two of the services he was the lead designer for were; a consumer data usage visualization site, and the first version of a self-help wizard. This was both for the responsive web and app. He also managed and conducted several user tests, for both his own projects and for his design peers and product owners.

Skatteverket

Internal taxation tool for case workers

SAAS Desktop

CHALLENGE

At the Swedish Tax Agency, Gean designed a crucial internal tool that transformed and enhanced how caseworkers analyze taxpayer histories. The system needed to present complex, multi-period data in an accessible format that would support informed taxation decisions.Given the tool's intended daily use by caseworkers, achieving a pleasant user experience was imperative, while striking a delicate balance between innovative interaction design and adhering to established internal work habits and conventions.

APPROACH

To foster transparency, synchronization, and knowledge-sharing within the team and with stakeholders, Gean leveraged the three key phases of the design process: listen, explore, and simplify. The initial listening phase involved gathering information, understanding the needs of the organization, and delving into the perspective of the end-user. Through meetings, workshops, and interviews, comprehensive insights were obtained to paint a vivid picture of current work processes. Multiple user journeys were crafted to map, illustrate, and document the existing status quo. These activities not only shed light on the caseworker's work routines and pain points but also highlighted potential opportunities.

Building on these insights, the exploring phase aimed to innovate and devise novel solutions that directly addressed the earlier identified requirements. The new perspectives gained during the listening phase played a crucial role in informing and enriching the UX work during the exploration phase.In this phase, the objective was to foster innovation and devise fresh solutions that directly addressed the newly identified requirements. Facilitated by Gean, knowledge sharing and co-creation sessions were conducted with users and stakeholders through workshops and design studios. These collaborative efforts materialized various concepts, ideas, and solutions, employing the art of prototyping. The resulting prototypes were subsequently benchmarked through user testing.In the final phase, simplify, the primary focus was on consolidating and packaging the most promising concept into a high-definition prototype. Gean orchestrated the refinement and tuning of the prototype to simulate additional real-life use cases. Features, including system messages, feedback, and loading screens, were integrated into the prototype to aid the requirement analysis and support the development team in their ongoing efforts.

RESULT

Gean's contribution to the project had a profound impact on various fronts. Primarily, his involvement facilitated enhanced client understanding of the product, leading to more informed and expedited decision-making processes, ultimately benefiting all stakeholders. Furthermore, subjecting the product's design to multiple user testing and evaluation sessions facilitated a seamless alignment between the new tool, business requirements, and end-user needs. The resulting end product now offers a simplified representation of the organizational complexity. Anticipating further iterations and features, the project remains on an evolving trajectory.

Frame

Redesign of a Danish task management system for sustainability 🌱

Responsive Saas Desktop

CHALLENGE

Frame is a digital process management tool tailored for the construction industry. It helps Danish companies facilitate and monitoring a building's progression towards reaching certified sustainability goals. It functions as a collaborative platform, streamlining the distribution and efficient execution of tasks for individuals with varied responsibilities.

CHALLENGE

Gean was enlisted to orchestrate a complete redesign of the interface. He recognized the value of the old and first version of the tool, while identifying complexities and a lack of user-centered design. Gean collaborated closely with the client, to map out the different user types, responsibilities and user journeys within the system. The resulting wireframes prioritized crucial user flows, gradually expanding from there. Gean developed design hypothesis centered on the idea that users prefer a task-specific interface, avoiding information overload for a more streamlined experience.

RESULT

Thorough testing, continuous updates, and collaborative efforts with a UI and branding expert, played a pivotal role in crafting a high-fidelity design. This new design aimed to simplify visual complexity and align more closely with user needs. The outcome is a streamlined interface tailored to specific user tasks, significantly expediting processes and enhancing the overall user experience.

Skandia

Insurance shop

Desktop & Mobile web

CHALLENGE

Skandia sought a revamp of outdated design and user flows on their website due to inefficiencies in conversion rates. The challenge involved a complete redesign of the user flow, incorporating limited visual components from the organization's identity. This overhaul needed to adhere to legal guidelines on both desktop and mobile platforms.The objective was to create a user-friendly flow that existing and potential customers could easily comprehend. The ultimate goal was not only for customers to understand and select presented products but also to guide them in making the right choices. The entire process needed to feel seamless and overcoming jurisdictional dependencies.

APPROACH

Collaborating seamlessly with the requirements and legal teams, Gean orchestrated design workshops, crafted personas, and prioritized diverse requirements. These efforts shaped the new boundaries and possibilities for the upcoming design. Employing the "listen, explore, simplify" method, Gean ensured that the design concepts and final product not only met client and user needs but exceeded expectations.Maintaining close collaboration with an Art Director, Gean achieved a heightened consistency with the organization's visual identity. Throughout the design process, user testing sessions played a crucial role, providing valuable insights communicated back to stakeholders. This iterative approach facilitated better understanding and informed more effective decision-making on the journey toward the final product.

RESULT

Gean's contribution to the project culminated in the creation, testing, and implementation of a new and improved user flow. This not only elevated the quality of the user experience but also introduced fresh design components to the organization's visual repertoire.

Mediya Carus

Swiss physiotherapy service

Responsive web

CHALLENGE

The Swiss physiotherapy center sought to modernize their digital presence after their existing website failed to effectively convert potential patients. The main issues were unclear service information and an outdated design, leading to excessive pre-consultation inquiries.

APPROACH

To understand the core issues, Gean conducted stakeholder interviews, focusing particularly on healthcare professionals' daily patient interactions. This research revealed key insights about patient needs and information gaps. Armed with these findings, he developed mood boards to align the visual direction and restructured the content architecture to clearly communicate services and pricing. The primary goal was to create a seamless journey for patients to understand available treatments, costs, and how to connect with the right specialist.

RESULT

The redesigned website delivers a modern, user-friendly experience accessible across all devices. It effectively serves both doctor-referred patients and the general Swiss public, with clear pathways to essential information and services. The new information architecture significantly reduces pre-consultation queries by providing upfront answers to common patient questions.

Nobina

Traffic management system

SAAS

CHALLENGE

Nobina, Sweden's leading public transport operator, was modernizing its traffic management software. This upgrade will improve handling of unexpected events and incorporate emerging technologies to maintain market competitiveness.The current system manages multiple real-time operations, with operators working together to resolve traffic disruptions. Success requires deep understanding of both traffic dynamics and organizational processes due to complex system architecture, multiple contractual obligations, various operational dependencies. These factors make informed decision-making crucial for effective traffic management. For the new system and UX to meet these standars, Nobina hired Gean for the assignment of designing a better version.

APPROACH

In a conventional Scrum framework, alongside collaborative decision-making within a cross-functional team, Gean spearheaded the development of the new software design. Gean took charge of generating concepts, prototypes, and visual guidelines for the innovative system. A paramount focus was placed on comprehending the end-user, who occupies a central role in the company's core operations.Gean meticulously planned and executed interviews, observations, and user testing sessions. The outcomes not only guided the team towards pertinent features and user stories for development but also provided deeper insights for the organization to understand the project and its potential opportunities.

RESULT

Employing the "listen, explore, and simplify" method, Gean's project efforts resulted in a refined and improved roadmap for the system. The project unfolded with new content in the form of sketches, prototypes, and requirements, iteratively refined through the design process. This collective material embodies the essence of the new and enhanced system.This approach facilitated the team in adding stories to the backlog, prioritizing tasks, and ultimately developing a MVP. Additionally, it enabled the organization to identify and highlight shared challenges and opportunities throughout the organization.

Sparks

Video dating app

Android & IOS app

CHALLENGE

While online dating has become the primary way people find partners in the Western world, Sparks core feature takes a new and welcomed approach. Unlike traditional dating apps that rely on photo-based swiping, Sparks begins with brief video conversations between potential matches. Only when both parties express interest does the chat feature unlock, enabling further communication.This innovative approach was born from extensive research into modern dating frustrations. Traditional dating apps often lead to disappointing experiences: mismatched expectations, time consuming bad dates, and increasingly, feelings of disillusionment and anxiety among users. Sparks aims to create more meaningful connections by letting personalities shine through from the very first interaction.

APPROACH

Gean led the end-to-end design process, starting with comprehensive user research to inform the final product. His methodology combined in-depth one-on-one interviews with the target audience and broader quantitative research across different geographical regions. This dual approach provided rich insights into how people navigate and experience modern dating.In the definition phase, Gean synthesized the research data to create user journeys, identifying key pain points and opportunities for innovation. These insights formed the foundation for the solution's design direction. Using Figma, he then developed a totally new brand and look and feel of the application. He crafted wireframes and interactive prototypes that brought the new dating experience to life, ensuring each feature addressed specific user needs uncovered during research.

RESULT

Currently in pre-launch phase, the application continues to evolve as the startup secures additional funding. The team is conducting further technical research while developing their marketing strategy and prioritizing key features for the initial release. This strategic approach ensures a strong market entry that aligns with user needs and business objectives.

UX

Interactive Design
Wireframes and Prototypes
Information architecture
Scenarios & Business cases
User research

UI

Visual Design
Branding & Product identity
Design systems
Fonts & Color
Responsive design

Design Process

Inspired by design thinking 💡

1. LISTEN 👂

Listen to stakeholders, collect data, explore trends, identify pain points and possibilities. Define challenges and goals for the business, system, and end-user.

2. EXPLORE 🕵️

With the knowledge at hand, re-imagine a new tomorrow. Innovate and test new ideas. Shape new concepts and solutions by co-creating with stakeholders that answer business and user needs.

3. SIMPLIFY ✨

After some iterations and testing different concepts, it’s now time to polish the winning solution. Design high def prototypes that represent the different interaction flows, business and user goals.

4. LAUNCH 🚀

Identify KPI’s, track and analyze user behavior to better understand your product. This will be a starting point to enhance the experience furthermore and/or find the best way to implement new features.

Skills & Tools

Some of the things that I can do 🏗️

USER RESEARCH

Conduct user interviews, surveys, and usability testing to gather insights into user behaviors and preferences. Analyze and synthesize research findings to inform the design process.

INTERACTION DESIGN

Design and prototype user interfaces that enhance user satisfaction and usability. Collaborate with cross-functional teams to ensure the integration of design principles into the development process.

VISUAL DESIGN

Design visually appealing elements to enhance user interface or collaborate with Art directors. Ensure consistency in design elements and branding across digital products.

COLLABORATION

Work closely with product managers, developers, and other stakeholders to understand project goals and requirements. Communicate design decisions and rationale effectively to cross-functional teams.

INFORMATION ARCHITECTURE

Develop and optimize information architecture, ensuring logical and intuitive navigation for users. Create user flows and wireframes to outline user interactions and system functionality.

BRANDING

Developing a unique identity for organizations and businesses that reflects their values and mission. This includes crafting a memorable logo, defining color schemes, typography, and tone of voice. The goal is to build a cohesive brand experience that resonates with the target audience and distinguishes the business in the market.

USABILITY TESTING

Plan and execute usability testing sessions to validate design decisions and identify areas for improvement. Iterate on designs based on feedback from usability testing and user feedback.

ACCESABILITY

Advocate for and implement accessibility best practices in design to ensure an inclusive user experience. Conduct audits and testing to identify and address accessibility concerns.

AI TOOLS

Integrate AI tools into the design process to boost creativity and streamline workflows. AI helps to automate tasks, generate concepts fast, and ensure efficient project delivery and discovery.

SOCIAL MEDIA MARKETING

Social media marketing helps businesses connect with their audience, increase brand awareness, and drive engagement. It offers valuable insights, boosts customer loyalty, and can lead to higher conversions by reaching people where they spend their time online.